In Europe the 13-digit EAN (European Article Number) is a barcoding standard which is a superset of the original American 12-digit UPC (Universal Product Code). When we are talking digital distribution, every release (single, album, EP, multidisc etc.) must be registered digitally with a unique UPC allocated to it. UPC's are required for Apple iTunes and other major services.
If your label is from, say, Europe and you also release physical albums alongside your digital dittos you can simply write down the digits from the graphical barcode on the physical release and use those numbers. That will be sufficient. In other words you don't have to spend time solving any conversion issues. There aren't any. If you have an EAN barcode from your CD or vinyl release you have a sufficient UPC for your digital release right there.
If you don't have a UPC (or an EAN) we can allocate on for you free of charge.
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